Tag: email

Can Individualized Content Save Email Marketing?

Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an… Read More

Segmented Email: It’s Not Personalization!

I received an amusing and frustrating email from an analyst firm promoting a report on personalized email. Seeing as how Reflektion recently launched our 1 to 1 Personalized email solution, I had to open it and try to capture some of the insight provided by the analyst report. To my… Read More