Tag: mobile

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

Reflektion at Shoptalk 2018

With over 7,500 attendees, Shoptalk 2018 is this year’s largest conference for ecommerce and retail innovation. Attending with the Right Mindset is Key Writing in Forbes, Nikki Baird argues the real culprit of the so-called “retail apocalypse” is not the death of retail but retailers’ refusal to implement true digital transformation… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

RIP: Black Friday and Cyber Monday are Dead

Black Friday and Cyber Monday – the longstanding hallmarks of the holiday retail season – are dead. They’ve lost relevance among today’s shoppers. But fret not dear retailers, we’re not suggesting people aren’t shopping during the holidays. In fact, the NRF has forecasted a 3.6% increase in holiday sales this year to… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

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