Tag: omni-channel personalization

Bring the Omni View of the Customer to life

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

Curbside Pick-Up: The Time Is Now

Long before COVID-19 came along and disrupted our way of life, the option to “buy online, pick up in-store” (BOPIS) was a popular perk that had begun to change the way we shop. Although shipping times are accelerating to meet online shoppers’ mounting appetite for convenience, retailers had begun to… Read More

Stronger Together: BOPIS and AI-powered Personalization

Now trending: BOPIS (or BOPUS) “Buy Online and Pick Up In-Store” (BOPIS or BOPUS) has been around for a while, but it’s only now that BOPIS is picking up pace amongst retailers as a key pillar of their omnichannel strategy. Interestingly, in the early days, it was called “click-and-collect”. In… Read More

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie… Read More

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest ecommerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk… Read More

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