Tag: omni-channel

Bring the Omni View of the Customer to life

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

It’s Time for Customer-First Commerce

The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of… Read More

Digital Passport: Linking In Store and eCommerce

A passport is an incredible thing when you think about it. It’s your own universally recognized key that opens you to travel across borders. Right now in the retail world there are borders that are neither easy to cross nor universally recognized. They are the channels retailers offer, particularly eCommerce… Read More

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