Tag: personalization

Announcing the 2019 eCommerce Personalization Report

As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. It’s important for leading brands and retailers to understand the key trends in eCommerce personalization space and position their businesses for success.  Recognizing the need to continually monitor trends in… Read More

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

The SEO You’re Missing: Optimize Your Category Pages for Search

A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, between 32% and 40% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

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