Tag: personalization

Practical AI Insights: Grasp the Tool You Need to Navigate Retail’s Sea Change

A lot has been written about the rate of change we are currently experiencing and its relationship to artificial intelligence. For some, the prospects are apocalyptic. Others think we’re a stone’s throw away from becoming gods. While I’m skeptical of both scenarios for the simple reason that humans have a… Read More

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

The SEO You’re Missing: Optimize Your Category Pages for Search

A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, between 32% and 40% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

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