Tag: Product Recommendations

Part 2: Practical tips for growing your eCommerce conversion rates

As I blogged earlier, I’m on an exciting journey to help brands and retailers realize their potential of increasing eCommerce conversion rates through a five-part series of blog posts. If you didn’t have a chance to read the first part, be sure to read it (Part 1: Practical tips for… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

Personalization Results So Good, It’s Scary

The Halloween season may be a spooky and scary time of year for Americans, but for the retail and ecommerce industries, it’s deadly serious business. Halloween 2016 is predicted to be the most profitable yet. According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics,… Read More

Intelligent Product Recommendations: Death to the Dumb!

Product recommendations should be about intelligent shopper merchandising. Instead, what I often see in digital commerce today, are very generic, overly broad product recommendations that seem to have much more in common with the limitations of brick and mortar stores than with the data rich and immediately responsive environment of… Read More

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