Tag: segmentation

Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

Super Bowl Ad Shows how Segmentation is “sorta you”

The esurance “sorta you” campaign during the Super Bowl did a fabulous job of capturing just how bad marketing segmentation can be. Three ads show different examples of how incredibly offensive (and hilarious) it can be for individuals when they are thrown into overly broad buckets that are “sorta” designed… Read More