Robust, Multi-layered AI
Reflektion’s AI engine traverses multiple layers in real-time for maximum shopper conversion effectiveness. First, the contextual layer addresses variables such as geolocation, season, time of day, incoming traffic source, and device. Next, the cohort layer takes advantage of trending and similar interests at an aggregate level. Then, at the individual layer, the AI engine takes into consideration the visitor’s preferences for price, style, size, and color. Finally, the business layer factors in margin, revenue, and manually specified boost, bury or pin rules that merchandisers may apply based on business needs.
Patented Proprietary ML Algorithms
Reflektion’s state-of-the-art personalization technology is built with patented proprietary AI algorithms that are based on the latest and greatest machine learning models: deep learning, neural networks, collaborative filtering, statistical regression, and clustering. Inherently self-learning in nature, these algorithms enable breakthrough intelligence to maximize your eCommerce revenue.
Scalable, Future-proof Personalization
With Reflektion’s AI, you can truly scale up shopper personalization across domains, seasons, geography, demographics, and much more. In B2B eCommerce scenarios, buyers can be guided through an online purchasing process based on contract-pricing and product availability. No matter how fast your product selection increases or your shoppers’ behaviors fluctuate, you can be sure that your eCommerce business is well prepared to improve conversion rates — and is future-proof.
Big Data to Encompass Your Growing Needs
As a mission critical eCommerce business that needs to grow, you can be assured Reflektion’s modern technology stack pushes the boundaries of innovation. Under the hood, Reflektion’s state-of-the-art next-generation architecture leverages modern technologies for data stores and data warehousing such as DynamoDB, MongoDB, MySQL, AWS S3 and Snowflake. Reflektion accommodates the ever-expanding data set of visitor profiles, preferences, interactions, purchase history and eCommerce product catalog.
Modern Messaging Technology Powers Your Business in Real-time
Your shoppers interact with your eCommerce site in real-time and need modern, scalable and top-performing messaging technologies to power all business use cases. Reflektion listens to your shoppers’ real-time clickstream via Apache Flink and Spark to respond with personalized experiences instantaneously. We also use industry-proven messaging solutions like Kafka, AWS Simple Notification Service, PubNub, and more, to make that happen.
Contextual, Retail-aware Search
With Reflektion’s always-on Natural Language Processing technology, your shoppers can discover the products they want to buy through human understandable key phrases. NLP-powered search specializes in enabling retail use cases out-of-the-box.
Leverage Semantic Nuances
Taking advantage of our powerful retail-aware NLP search, shoppers can search for products by adding semantic nuances. For example, they can discover eCommerce products that are on promotion, within a price range, of a specific color or even of a specific size. Furthermore, Reflektion’s NLP even returns products based on semantic inference, which means our search can read between the lines.
Providing flexibility, Reflektion’s NLP empowers eCommerce retailers to tap the ever-growing phenomenon of voice commerce. It works seamlessly with multi-platform voice assistants for capturing shopper search key phrases. Reflektion also executes sentiment or semantic analysis behind the scenes and enables highly personalized search experiences for growing conversions.
Expand Into Any Channel
Reflektion’s microservices architecture allows you to grow your eCommerce business into new channels and easily integrate with new digital touchpoints, thus elevating customer engagement.
Adapt to New Business Needs
As markets evolve, eCommerce businesses must support new business use cases to differentiate themselves. By choosing a microservices-based platform like Reflektion, it’s easy to integrate with other business applications to adapt to new future business needs, such as enabling store-level inventory or pricing for shoppers.
Do It Your Way
Reflektion’s microservices and REST APIs allow you to consume 1:1 personalization abilities in any manner that your business or technology dictates. For example, it’s easy to deploy headless eCommerce for the next phase of IT evolution and create consumer grade mobile or tablet apps through our APIs. The possibilities are endless.
Works Seamlessly With Multiple Solutions
Reflektion integrates seamlessly with multiple business solutions including: eCommerce catalogs, Product Information Management (PIM) systems, Enterprise Resource Planning (ERP), Retail Management Systems (RMS), Customer Relationship Management (CRM), Marketing Automation solutions, and Analytics tools such as Adobe Omniture or Google Analytics.
Your System Of Intelligence
Delivered In The Cloud
A pure-play SaaS solution, Reflektion services can be easily deployed via the cloud paradigm. Our approach creates a truly diverse, flexible, and scalable environment that fits in directly with the growing needs of eCommerce businesses like yours.