The high value customer or the unidentified anonymous user?
Behind door number one is a high-value customer. Behind door number two are ten anonymous visitors to your site who you know nothing about. Which room holds more opportunity? Which is more deserving of your attention, resources, and marketing budget?
As an eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More marketer, should you dedicate your resources towards the most valuable customers who make up the majority of your sales or the opportunities found within the 95% of your anonymous traffic? This single strategic decision can have a major impact on future growth and profits.
In Reflektion’s latest white paper, we make the case that it’s a false dilemma. You can have both.
Companies that are approaching 1 to 1 Commerce the right way should be able to simultaneously cater to the needs of existing customers while creating a relevant and intuitive digital shopping environment for anonymous visitors.
Read our white paper and learn how: Focus on High-Value Customers or Anonymous Site Visitors: a False Dilemma