The Holiday Season and eCommerce
In a recent roundtable discussion on NBC’s Press:Here, our CEO Sean Moran was asked to share his insights into what the holiday season means for eCommerce. Here are some of the key points Sean raised:
– What a longer buying season (starting at Halloween, rather than Thanksgiving) means to both consumers and retail
– The implications of consumers using their smartphones to look up products while they are in stores, and how retail should adapt to account for the entire shopping process
– The dilemma of how more retail traffic is stemming from smartphones, but conversion rates from those devices remain flat
Sean explained how user preferences can be taken into account throughout the digital shopping experience. He also gave tips on how retailers can further capitalize on the season, which has the potential to generate upwards of $61 Billion in eCommerce revenue for the industry this year. See a recording of the program.