TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI.

One client we’re particularly proud to work with is TOMS Shoes.

TOMS Shoes began in 2006 when Blake Mycoskie was in Argentina and noticed kids there faced incredible obstacles – one being they had no shoes. He decided to change that, and the idea for TOMS Shoes was born.

TOMS first canvas shoes remain stylish today, but Mycoskie’s real innovation was a unique model: One for One®. For each pair of shoes purchased, TOMS gives one pair to a child in need.

As TOMS has grown, the One for One® model has been refined to include giving sight, providing safer childbirth, improving access to water, and preventing bullying.

The model has even inspired others

TOMS Needs an Ecommerce Solution

In 2016, TOMS came to us for help. To expand their business and social mission, TOMS needed an ecommerce solution that:

  1. Offered a seamless onsite customer journey,
  2. Increased the relevance and ease of onsite search, and
  3. Fostered customer connections with the brand and mission.

We partnered with TOMS, and today we’re happy to know TOMS is pleased with the result.

To find out how we were able to get our individualized personalization solution implemented in two weeks, leading to millions in increased revenue, read our case study today.

TOMS Case Study

Key takeaways include:

  • Dramatic increases in conversions
  • An upsurge in average order value
  • A seamless onsite customer journey in just 2 week




Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.