True 1 to 1 Email
What happens when the power of 1 to 1 Personalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More extends to email marketing? Something powerful, which is causing eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More marketers to ditch the batch and blast approach to email and re-imagine how they can engage with their shoppers individually offsite.
One of the most requested features from our clients has been to bring to email the level of 1 to 1 Personalization which we’re currently providing on our clients’ sites. Right Time Messaging is our answer to these requests. This week, we’re announcing its broad based availability.
Now, rather than batching and blasting the same message to large groups of people, marketers can send emails that speak to the individual interests of their shoppers.
Too many brands suffer from the reality of slowly losing their email audience to the fatigue of largely irrelevant and one-size-fits-all content. Right Time Messaging is designed to do the opposite. We take a recipient’s known interests, behavior and shopping intent and help brands deliver on-target content for each customer.
The end result? Doubled open rates, greater clickthroughs and higher conversions.