Personalization

Guide to Unlocking Shopper Intent

By: Stafford McKay • June 18, 2015

What happens when a digital store flat out ignores its shoppers? You miss out on opportunities for conversions and engagement. It’s what many eCommerce marketers are doing by not getting personalization right and not capturing and responding to their shopper’s real time intent.

GET THE GUIDE
 

Our latest guide, Unlocking Shopper Intent: The Real Time Imperative uncovers how you can beat your competition by getting Personalization and shopper intent right.

On a good day, 5% of an eCommerce site’s traffic converts. How are you leveraging the behavior of the rest of your traffic in order to drive them towards a conversion event?

Stafford McKay
Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.