We've found opportunities to improve your shopper experience

  1. Dynamic Personalization: Prioritize products of individual interest across the site search and product merchandising to reduce bounce rate and improve the relevancy of products shown to shoppers.

  2. “Just for You” Landing Page: We recently worked closely with Lane Bryant of Ascena Brands to develop a high-converting, ‘Just for You’ landing page with cross-category merchandising. They have seen a consistent 14%+ conversion rate.

  3. Email Merchandising: Leverage a complete range of dynamic emails triggered by real-time user behavior and based on browsing, abandonment, catalog change, or clearance events.

  4. BOPIS: Unlock seamless omnichannel experiences with buy online, pickup in-store.

Analysis & Opportunity

That's where Reflektion comes in ...

Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions. 

How can Vans benefit?

After our initial evaluation of vans.com, our team believes Reflektion can:

  • Reduce Bounce Rate
  • Increase your conversion rate by 12%
  • Increase your average order value (AOV) by 10%
  • Reduce to cost of maintenance and vendor expenses by 25%

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