What Retailers Can Learn From Marmot
Marmot is a hardcore brand with a reputation for pioneering. Heard of GORE-TEX®? Marmot was one of the first to ever use it in their products. Now forty years later, Marmot is as much an innovator as ever.
When it came to Personalization for their eCommerce site, Marmot had high expectations from the very beginning and 1 to 1 was a major priority. When they first evaluated traditional personalization tools, they couldn’t believe the results promised to them were so minimal. Furthermore, when Marmot’s team dug deeper, they realized that while many vendors were touting 1 to 1 capabilities, in reality they were serving up identical experiences to multiple people; the antithesis of personalization.
Marmot’s story will benefit any retailer who is interested in modernizing their eCommerce personalization strategy and understanding how Individualization works. We encourage you to check it out.