Godiva abandoned cart retail email for ecommerce individualization

Godiva abandoned cart retail email

This behavioral email from Godiva was triggered by an abandoned cart and is a great example of individualization in ecommerce.

Cameron Conaway

Godiva abandoned cart retail email

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.