We've found opportunities to optimize your shopper experience

  1. Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
  2. Preview & Full Search: Align search results with preferences i.e. gender, color. Increase search usage by 13% and revenue by 2%.
  3. “Just for You” Landing Page: We recently worked closely with Lane Bryant of Ascena Brands to develop a high-converting, ‘Just for You’ landing page with cross-category merchandising. They have seen a consistent 14%+ conversion rate.
  4. BOPIS: Unlock seamless omnichannel experiences with buy online, pickup in-store.
  5. Advanced Merchandising Analytics: Make strategic decisions to drive the business forward through granular, contextual, and historical insights into key site dimensions such as revenue, average order size, abandoned cart rate, page views, conversion rate, and orders.

Analysis & Opportunity

That's where Reflektion comes in ...

Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions. 

How can Zales benefit?

After our initial evaluation of zales.com, our team believes Reflektion can:

  • Increase your average conversion rate by 10%
  • Increase your revenue per visit (RPV) by 10%
  • Reduce to cost of maintenance and vendor expenses by 25%

Trusted By